Worn Free is a popular and reputable brand designing and manufacturing children clothing and accessories. The company was established in the US but currently it operates internationally. The company has reached a tremendous success in a relatively short time due to the extensive use of celebrities, such as pop stars, famous sportspersons, and others to attract consumers. In this regard, children were particularly vulnerable to the impact of trendy celebrities depicted on clothing items of the company. For instance, recently the company has launched a new product, Muhammad Ali luxury robe for kids, which is dedicated to the 70th birthday of the famous boxer. Children are very perceptive, when they deal with celebrities. What is meant here is the fact that they are more inclined to follow the lead of celebrities than adults doo. This is why they often ask their parents to buy a clothing item depicting a celebrity. Worn Free used successfully such weakness of children and increased its production fast. The company has gained a large share of the US market and now it operates in the EU, the UK, and many other countries of the world. In addition, the company launched its online business to reach the global customer group.