Tommy Hilfiger is an iconic fashion designer brand operating in the contemporary fashion industry and manufacturing clothing for kids. Even though Tommy Hilfiger started as the company oriented on adult consumers but today the company’s children clothing branch comprises an important part of the business development of the brand. The company was founded by Tommy Hilfiger, an outstanding designer and one of the leading personas in the fashion industry. The company was established in the US, where the business of Tommy Hilfiger started successfully. Facing the problem of the further market expansion, the company launched children clothing branch which aimed at the designing of children clothing which is luxurious, stylish and comfortable all the time. In this regard, has succeeded since the brand gained the public approval and reached the high level of popularity among consumers, although it is worth mentioning the fact that often it is parents, who made the choice of the brand but not children. Nevertheless, the company has managed to balance the haute couture and functionality of children clothing. This balance is unattainable for many fashion companies. Today, Tommy Hilfiger is still in demand among consumers, who can buy its children clothing either from the company’s stores or online.