Timberland is a renowned and reputable company designing and manufacturing shoes, clothing and accessories for kids. The company was established in the UK and positioned itself as the company providing consumers with products for the active lifestyle. At the same time, the company refused from designing and manufacturing adult clothing. The founder of the company pointed out that the competition in the adult segment of the market was too tight and unaffordable for the company to penetrate the market and take a leading position there. This is why Timberland focused on kids clothing, shoes and accessories. In this regard, it is possible to mention hiking boots and other shoes, which are very popular among young consumers of the company, who lead an active lifestyle and need high quality and durable shoes. The same requirement consumers of the company set in regard to clothing and accessories. The durability, comfort, affordable price and quality are crucial features young consumers leading an active lifestyle are looking for in clothing, shoes and accessories. This is exactly what Timberland offers to its customers that contributes to the fast progress of the company, which has already entered the international market and moved online to reach its consumers globally.