The Tiny Universe is one of the successful designers and manufacturers of babies clothing. The company was established in Sweden and started its business steadily expanded its operations nationwide. Since the beginning, the company used aggressive marketing strategy that allowed the Tiny Universe to take one of the leading positions among babies clothing manufacturers in Sweden and expand its market further to the EU and overseas. In fact, in a short time the company has reached a tremendous success starting from a small company and turning into a leading brand operating internationally. The early experience was very important for the Tiny Universe because it helped the company to choose the right way in its business development. In fact, the company focused on the babies clothing from the first days of life till the age of two. In such a way, the company provides babies clothing and accessories for kids during first two years of their life. Such a distinct focus on babies and toddlers solely helped the company to gain the attention of the target customer group since consumers are often more confident in companies that specialize on the narrow segment of the market like the Tiny Universe does.