The Party Company is a popular and reputable company manufacturing tablewear, toys and accessories for kid. Initially, the company was established in Australia as the designer and manufacturer of toys for kids but in the course of time The Party Company expanded its production lines and introduced new products that shifted the priority for the company from toys to accessories and products for the organization of special events for kids. What is meant here is the fact that the company has preserved the production of toys but currently the company focuses on tablewear, wedding marquees, helium balloons, Americana chairs, and other party supplies. In fact, today, The Party Company is one of the major manufacturers of party supplies in the world. Remarkably, the company focuses on children parties solely and does not try to expand its business further entering the adult market. Instead, The Party Company attempts to improve its performance and introduce new products that would be attractive for kids and that would be essential for their parties. In actuality, the company operates worldwide and distributes its products via large retailers and stores. However, the company also develops the online business to provide consumers with an opportunity to buy its products online.