Tartine et Chocolat is a reputable and popular brand of kids clothing. The company is one of the leading manufacturers of kids and baby wear for different occasions. The company was founded in France and started its business at the local level. However, soon the company became one of the leaders in the French children fashion industry, while currently the company operates internationally and carries on the further international market expansion. As the company grows, consumers enjoy buying Tartine et Chocolat products from large retailers or online since the company has launched its online business to get closer to its target customer group. At this point, it is worth mentioning the fact that the company focuses on two major groups: kids and babies. The company designs and tailors clothing for babies from first days of life. As for kids, Tartine et Chocolat designs and tailors kids clothing respectively to the age of children and introduces elements that can be traced in the contemporary adult fashion industry. In such a way, the clothing of the company is stylish and fashionable, while children enjoy the clothing from Tartine et Chocolat because it is adapted to their needs and wants.