Sunuva is a popular and fast growing brand designing and manufacturing swimwear and beachwear. The company is a relatively new player in the market but still Sunuva is a successful company that keeps growing in the highly competitive environment. The company is renowned for its swimwear and beachwear for kids. Sunuva offers swimwear and beachwear of different sizes for both boys and girls of different age. In such a way, the company provides kids with comfortable, fashionable and safe swimwear and beachwear. At this point, it is important to place emphasis on the fact that health concerns are primary for the company, when they design swimwear and beachwear for kids. To put it more precisely, the company develops the UV protection integrated into the products designed by the company. The UV protection is very important because it minimizes the negative impact of the UV radiation from the sun and, thus, protects children from the risk of the development of serious health problems, such as skin cancer, for instance. The attention the company pays to the health of its consumers was and still is one of the determinant factors contributing to the marketing success of Sunuva in the US and internationally.