Sulk is renowned and popular designer of children clothing. The company is based in the UK but, at the moment, Sulk operates internationally. Even thought the company was founded about a decade ago, Sulk has managed to reach a considerable progress in its business development. From the beginning the company focused on designing and manufacturing children clothing for kids from the first days of life till the age of twelve. In fact, the company conducted several experiments and tried to introduce children clothing for teens at the age of twelve plus but after several attempts Sulk eventually refused from introducing new production lines for older children. Instead, the company focused entirely on its target consumer group improving their products and introducing innovations which attracted the consumer attention and contributed to the growing popularity of the company’s products among consumers. In actuality, Sulk designs new collections for kids taking into consideration recent trends in the modern fashion industry and bringing in original elements and the company’s traditional style. Many products designed by the company are made of luxurious fabric and look like haute couture clothing for kids. Consumers can buy Sulk’s kids clothing online since the company develops its online business.