Stuart Weitzman is a popular and fast growing kids shoes designing company. The company was established in the US by Stuart Weitzman, a renowned shoes designer, who have worked in many reputable fashionable companies before launching his own business. Stuart Weitzman decided to launch his business being inspired by the success of his collections made for other brands. At the same time, he attempted to create original and authentic brand that manufactures shoes for kids of different age focusing on children’s natural needs above all but not the fashion only. What is meant here is the fact that Stuart Weitman, who became the head designer and creative director of his company, focused on designing kids shoes that fit to the physiological specificities of children of different age and help them to grow healthy. For instance, health care professionals recommend babies and toddlers to walk barefoot and Stuart Weitzman creates shoes for such babies and toddlers that fully match the feet of children and they are made of soft natural materials that make babies feel just like barefoot, when they walk. Due to such careful approach to consumers’ needs, Stuart Weitzman became a popular brand and consumers can buy its kids shoes online.