Stella Cove is a renowned swimwear manufacturer. The company is based in the UK but today the company operates internationally. Stella Cove is a relatively new company in the swimwear industry but from the foundation the company focused on manufacturing fashionable swimwear and designing items of swimwear respectively to needs of customers. The company started its business focusing on swimwear for adults but soon the company expanded its business launching the new production line for kids. In this regard, it is important to place emphasis on the fact that the company focuses on girls as the main target customer group. Stella Cove designs original swimwear for girls using natural materials that suits consumers perfectly. The company offered swimwear designed for girls of different age. In such a way, Stella Cove takes into consideration specific requirements of its customers. In fact, the company develops its customer support service, which focuses on the communication between consumers and representatives of the company, who collect the information on consumers and help the company to develop effective strategies to meet customers’ expectations. In actuality, Stella Cove’s products are available for consumers from large retailers. In addition, the company sells its girls swimwear online.