Soft Gallery is a relatively new but already popular brand designing children clothing. The company was established in Denmark in the late 2000s. Soft Gallery started its business in Denmark focusing on the design and production of children clothing. At this point, it is worth mentioning the fact that from the foundation of the company, Soft Gallery designed clothing for girls only. At first, the company considered the possibility of launching the production line to create clothing for boys but eventually the board of the company declined this idea and decided to focus on girls clothing solely. In fact, this decision has proved to be correct. At any rate, the company has gained a tremendous success fast. One of the main condition of the early success of Soft Gallery was the use of the traditional Scandinavian elements in the clothing design which became attractive for customers because it brought the authenticity and made the company’s clothing for girls different from other products designed by other companies. The exclusiveness and uniqueness were the key features that contributed to the overall success of Soft Gallery in Danish and global market. Today, the company operates internationally, while consumers can buy its products online or from retailers.