Simonetta is a renowned fashion brand manufacturing clothing for kids. The company was founded in the first half of the 1950s by Maria Bianca Mazzarini Stronati, who decided to open a small dressmaker’s shop for children, which involved into a large company that operates internationally now. Being based in Italy, Simonetta turned out to be in the center of the global fashion industry. Moreover, the company cooperated closely with outstanding designers, among which it is worth mentioning one of the latest collaboration of the company with Roberto Cavalli in the 2000s. The employment of leading designers and the creativity of the staff of Simonetta allowed the company to gain the public approval fast. Customers of the company stay loyal to the brand for years due to the luxurious clothing they can purchase for their children from the reputable brand. When consumers buy children clothing from Simonetta, they can be certain of the original design created by one of the leading designers in the world. Trendy and comfortable clothing is attractive for children and they like wear Simonetta clothing. In actuality, consumers can buy Simonetta clothing either from the company’s or its partners’ stores or, alternatively, they can buy it online.