Schmoove & Son is one of the new but popular brands of shoes for kids. The company is based in Germany but currently operates internationally. Schmoove & Son was originally created to design and manufacture stylish shoes for all seasons for kids of different age. In such a way, the company attempted to attract customers to its products and to gain a larger share of the shoes market. However, in the course of time, the company turned to the narrow specialization on manufacturing of shoes for boys and girls. Such a change was the result of the growing concerns of the company over the quality of its products and the tight competition in the industry. In fact, Schmoove & Son attempted to create perfect shoes to reach its target customer group and to take a competitive advantage in the industry. In addition, the company uses the high quality materials for manufacturing its products and to make their products more durable. In fact, Schmoove & Son’s marketing strategy has brought considerable success and the company has gained a competitive advantage compared to its rivals. At any rate, now, Schmoove & Son holds a strong competitive position and consumers can buy kids shoes from the company online.