Rubens Barn is a popular and stylish brand manufacturing toys for children of different age. The company was established in Sweden. Even though the company is a relatively new player in the children toys market, still the company has gained the popularity among consumers, who are concerned with the quality, safety and impact of toys their children play with. To put it more precisely, the company manufactures toys of the excellent quality since all toys manufactured by the company are handmade. Moreover, Rubens Barn toys are made of natural materials and, therefore, are absolutely safe for the health of children. At the same time, the company employs professional psychologists to create children friendly toys that can help children to learn faster and develop their cognitive skills and abilities through playing with the toys. Dolls manufactured by the company are dressed in stylish and bright clothing which is also interesting for children. In actuality, the company attempts to expand its market and operates internationally, although its target market is the EU. Consumers do like toys from Rubens Barn and buy them from large retailers. In addition, the company has launched its online business that facilitates the access of consumers to the company’s products.