Puppets Playshop is a relatively new company that operates in the toys industry and focuses on children of different age as its target customers. The company is based in the UK but currently Puppets Playshop operates internationally. The company offers original puppets and toys, which are interesting for children. At this point, it is important to place emphasis on the fact that the company adapts its toys respectively to the age of children. In fact, children have different needs and preferences depending on their age. Older children will not play with toys destined for younger children since they are less interesting for them and vice versa. Therefore, the company’s marketing policy is reasonable and efficient. At any rate, Puppet Playshop has already gained a positive reputation that designs and manufactures attractive toys that are not only interesting but also useful for children. In fact, the company focuses on the educational aspect of play. This is why Puppet Playshop employs professional psychologists to make toys useful for the cognitive development of children. In such a way, the company’s toys contribute to the faster learning of children and many consumers enjoy the opportunity to purchase such toys from the company online.