Peter Rabbit is a renowned and popular children clothing brand and manufacturer. The name of the company originates from the name of fictional character in many children’s stories by Beatrix Potter. The character is anthropomorphic and resembles a human being and many children, especially in English speaking countries, as well as in the rest of the world just adore that character. Peter Rabbit created the brand on the ground of the image of that fictional character and the company has managed to exploit that image successfully as well as the popularity of the brand. In fact, the popularity of the designer and fashion company, Peter Rabbit, is, to a significant extent, the result of the popularity of fictional Peter Rabbit among kids, who virtually forced their parents to buy clothing, toys, games and accessories manufactured by Peter Rabbit. In fact, the company started as the manufacturer of toys and games but steadily Peter Rabbit expanded its production lines and introduced many new products, including children clothing for kids of different age. Due to the popularity of the fictional character, Peter Rabbit has managed to enter new markets fast and successfully. Today, consumers can buy clothing, toys, games and accessories from Peter Rabbit online.