Naturapura is one of the leading brands manufacturing toys and designer clothing for kids. At the same time, the company is a brand new company focusing on the development of products made of natural materials. Naturapura develops a new, environment friendly brand that manufactures safe, reusable and recyclable products. Naturapura was founded in Portugal but, at the moment, the company operates internationally. The company operates in the EU, focusing on Portugal, Spain and Italy as its main European markets, and such countries as Australia and others. The company develops new products for kids of different age. Naturapura provides an extensive range of baby, children, and toddler clothing, toys and homewares. The variety of products manufactured by Naturapura allows the company to provide customers with the full range of children products. The company uses only naturally colored, organic cotton, which is not dyed, unbleached, non-chemically colored. Therefore, Naturapura meets actual needs and expectations of customers because today customers grow more and more concerned with their environment. The apparel industry fails to offer environment friendly technologies and such companies as Naturapura are relatively few but customers prefer natural products manufactured by these companies. Today, customers can buy Naturapura’s kids clothing, toys, and accessories online.