Moncler is one of the old fashionable brands operating in the market since the mid-20th century. To put it more precisely, Moncler was established in 1952 in France. The founder of the company, Rene Ramillon was the designer and the owner of the company. The mane of the company originates from the name of the city, where the company was established, Monestier-de-Clermont, an Alpine town in Grenoble, France. The name of the company was the abbreviation of the name of the city, where Moncler was created. At the beginning the company manufactures sportswear for men and women but, in the course of time, the company focused on sportswear for kids. In addition, the company introduced other products. Today, the company is renowned for its high end down jackets and sportswear for children. In 2003 Remo Ruffini purchased the company and became its President and Creative Director. Under Remo Ruffini, Moncler conducted aggressive international expansion strategy which allowed the company to take one of the leading positions in the EU and world market. The major markets Moncler operates in are the EU, the US and Canada. Today, customers can buy children clothing and accessories from retailers as well as online.