Juicy Couture is a popular fashion designer brand. The company was founded in 1997 in Los Angeles, USA, by P. Skaist-Levy and G. Nash-Taylor. Today, the company is based in Arleta, Los Angeles, USA. Initially, the company focused on manufacturing designer clothing for adults but, in the course of its development, the company diversified its products and developed the new production line of babywear. Today, the company has an extensive production line of babies clothing and accessories. The US market is the target market for the company but Juicy Couture is concerned with the further market expansion and currently the company aims at the further international market penetration, although the company has already entered the EU market, Canada and other countries. The tremendous success of the company is, to a significant extent, the result of the work of leading designers of the company – founders of Juicy Couture. Exclusive baby clothing and accessories are attractive for customers and they purchase products from retailers. At this point, it is worth mentioning the fact that Juicy Couture has also launched its online business. As a result, now customers can buy baby clothing and accessories from Juicy Couture online and enjoy those products.