Cienta is one of the most popular and reputable kids shoes making companies. The company was founded in 1982 in Spain and started as the family business. At first, the company was small and limited its operations by the local market solely. The company used the traditional Spanish style and design of shoes, which attracted the attention of local consumers, who were seeking comfortable shoes suitable for their kids and durable enough to afford wearing for possibly longer time. At the same time, the company always used natural materials, such as leather or wool to makes its shoes more comfortable and suitable for kids. In the course of time, the popularity of Cienta’s shoes increased, while the company has outgrown into a large corporation operating internationally. Today, Cienta is well-known in many countries of the world. In this regard, the growing popularity of the company’s brand was the result of the wise promotional and production strategies used by the company. For instance, Cienta focused on the diversification of its products. Today, the company designs and manufactures, not only shoes but also sandals, slippers, boots and other products for all seasons and for different occasions. Hence, consumers buy Cienta’s footwear for their kids.