Nowadays there are a lot of fashionable brands that are mainly focused on fabricating clothes of casual style. It is well known that most adults and children prefer a comfortable urban design that will make feel them pleasant all day long. On the one hand, it seems to be very easy to create a collection of daily clothing, but on the other, how to tailor both classic but original items? all designers look for ways how to make their products differ from others. Ben Sherman already got the point. This English brand was established by Arthur Benjamin Sugarman in 1962. Arthur’s first work experience with garments was at a business of his wife’s fathers. But he couldn’t stand the old manners of the company and decided to open his own small line of men shirts. Arthurs’s main idea was to make traditional shirt but to add some details that will add her some chic. Because of the fact that most brands of casual clothes were not available for getting, Sugarman took a chance and got an admiration among the young generation in Britain. During these years many youth subcultures, such as skinheads and mods became the main customers of Ben Sherman. The buttons on collar and a special hook at the back made the shirts of Ben Sherman well known among Englishmen. In 1963 the first collection was represented and the head office moved to London – the fashion capital where teens were trying to refine and perfect their outfits. The most famous music bands of that time were real fans of Ben Sherman products; singers from The Animals, The Troggs, The Who and The Kinks were putting on shirts of different design. Today the brand offers to customers other pieces of clothes as well. They are all especially created in order to make a contemporary teenager look stylish. A classic shirt still is the most preferable item, but now it comes in bright colors with wide and narrow check, stripes and other patterns. This multifunctional cloth nicely comes with denim trousers; a leather coat or jacket can serve as a nice outwear in autumn too. This is, by the way, the favorite look of an English teen today. Ben Sherman uses only natural fabrics; 100% soft cotton prevails. The brand created a new style that gave an inspiration to musicians, painters and artists; Ben Sherman has reflected and continues expressing the thoughts and ideas of young generation. This is the reason of the popularity of the line today as well. A collection of stylish accessories is the new line that the designers offer to the audience. It is possible to get a knitted scarf or a warm hat for winter time; the summer incomes are represented by caps and bright sun glasses of different shape. Leather and textile belts make the biggest variety. Stores of Ben Sherman are placed in many fashionable cities in the world. But make the purchase easier, and buy Ben Sherman’s clothes in the Internet, using online service.